Studio Dumbar

0:00 [Applause] I'm not going to swear okay breathe in um okay I'm Lisa and thank you very very much uh for the invitation thank you everyone it's really brilliant to be here what an incredible space and incredible everyone people um just checking this matches that uh okay let's go um thank you for the introduction ction um Small Things creative director and partner and I also managed the studio with a colleague of mine uh valter I'm a motion fanatic but you will hear that a little bit later I'm a sound student I'm currently very deeply into hardcore techno if you have why it's not that funny I don't know what this group is

0:58 doing um but if you have a playlist that you would want to share with me please do as long as it's not Jazz that's all I'm saying that like excludes like half the audience but hey um I'm a book collector quite obsessive I recently bought this book very useful um but I'm just wondering about the business model of those bookstores now I quite understand why things are not going quite right um also a bit of about the studio founded in 1977 where 30 people and of course focus on identity motion and sound and this is a team they are the wonderful team and all the work goes credit to them and most recently uh we have a sound

1:48 producer joining yasper skma um and all the sound that you hear within the rest of the things I'm showing you are actually made by him um except for the Jazz uh he's going to release uh new music on Friday follow him it's pretty good um a few things uh a few highlights from the studio let's start with the first one the Dutch police from the '90s the '90s were good this is true um or working for the Bro branding uh motion identity for Utah Jazz [Music] entropy uh generative identity it's a blockchain [Applause] company nor SE Jazz Festival [Music] [Music] [Laughter] to projects like the League of Legends I

3:31 don't know if any of you are into gaming uh we worked with the um creating the identity for MSI released earlier this year and one of our largest projects creating the motion system for Instagram uh a collaborative projects with the Instagram team and it was really brilliant to work with them but alongside all our client work we also have a lab where we investigate um and research and I'll just show you just a few things that we do when we come together every four weeks uh we research how materials look like um we research Behavior how something moves this is uh Yan obviously very elegant there and how

4:17 human uh Behavior affects motion and of course not every day we take things extremely seriously we create programs that helps us you know move when we don't need to move and the last but not least is of course sound how does sound interact uh with typography and [Music] motion so my favorite project uh project initiated by the studio truly favorite and I'll tell you a little bit how it started why it started and actually it started here at the international poster competition in Glasgow it's still going on so if you have a chance uh to go please go and we were there in 2017 and we had seen all these beautiful

5:17 beautiful posters and we were standing there and we thought hey wouldn't it be amazing to create uh you know have a festival but show motion work so we came back but the the problem with motion is you need screens and the first thing we thought was like hey maybe we can take over this TV Place Media markets we have in the Netherlands that dream didn't really come true but would be quite cool to do this uh because a few months later this happened in the Netherlands we have a lot of these screens um popping up at the train stations and they show uh um wonderful ads amazing ads um but when they don't why are you

6:06 laughing this group here um when they don't show ads they show screen savers and the people that own the screens um approached us and they said can you come up with an alternative so we came up with these City Signs and this is in 2017 so every city in the Netherlands that had a screen had these uh signs for so for everyone that had a screen we could show these and then they went out live and we were so like of course impressed because we saw our own work but it made a huge impact um of what you could do in a public space that you could put something out there and it had an effect that what you designed there

6:58 is really like you can't really consider that so we also realized at that moment in time that our communication really defines what a city is so for example if I show you this image and you see all the of the out of home as you feel a certain energy it feels it whether it's positive or it's too much but there is a sort of energy compared to this I I come from uh uh Greece when I went back there there and there was an economic downturn all this the city had no ads whether it's static or motion and it really really you you could feel the stress of that City so our communication in that public space really be had an impact it

7:49 became it's becoming really part of the city fa Fabric and in a way it's a reflection of who we are now it's the economic status political barometer and really a state of mind so for us all of us here how we communicate is our responsibility and that is not like it's not only okay we have the clients there it's really together it's what we put out there so with that thought um we had this idea of uh bringing back that idea of initiating a festival and uh use the screens the screens in the public space and actually show work from designers around the world and I think the most important is share because and

8:42 share I mean it's like share that possibility we had that room to work with the uh screen owners we could have kept it to ourselves but we I mean that's pretty boring if you just keep it to yourself but really share it with other designers to also share their work I think this is the reason why we all come together and Share work and talk about our work but also not even a platform like this but also that if you have more work share it with somebody else or you give the opportunity some somebody else so we went to um Global the screen owners and the Dutch Railways and said can we use your space to show

9:28 work and that was at Amsterdam Central Station 2019 we took over 80 screens four video walls for 24 hours no ads no nothing and it was in a public space so people could see out other people could see it and really see the work that we are all doing not keep it just for us um first was designing the identity it was a little bit clumsy not because we're crappy at typography well maybe um a bit Clum um but it had to stand out from everybody else's work and everything that you put on the grid moved and that year 2019 demo generated 2700 submissions from 70 countries for us it was crazy it was in total 18 hours of

10:21 motion I was like this was Heaven I was like you know when they say don't scroll you know you look at your stats and they said You' been 4 hours a day on the Instagram I was like that I've been 18 hours every day I would I loved everything and these were the people that were shown that day and just for you to feel to understand these are the highlights it was incredible the whole station just changed it was like a a living you know a gallery there was beautiful work upstairs um like showing uh people were standing there well except for that guy we're looking at the screens uh he he was checking the uh program uh and everybody

11:13 everybody um really really enjoyed just looking at the work and not running off to the trains like you see here and that experience really made a point that how we use our public space and what we do with that is very very important the messages we put out because if you consider them they really can have an impact than just putting anything out there of course you know that was 209 19 we didn't know how and what and then 2020 came along amazing year 2020 yeah we can all uh acknowledge that we wanted to to uh organize uh demo again but we had that wonderful uh imposed break of 2 years you know where we could all think about

12:09 I don't know but that was also that moment in time I think it was really um a moment in time about love and the love of the project that we had because we couldn't stop thinking about demo we're like every not every day obviously but every time we were like we need to organize this Festival again when we get out of there we're going to organize this Festival again and I think design and everything we do is really about love you know how that feels like you know when it it's like you are overthinking we're obsessed you can't sleep and we care too much and that's how much we felt about demo uh because

12:54 we wanted to do this one more time but as you all know love is blind because we forgot all about the demo drama on that first year we forgot how long it took I mean curating 2700 pieces of work is not okay it's like Excel Excel Excel I saw so many excels I was waking up at night sweating that was in 2019 like why would you ever want to organize this we forgot that 2 weeks before the event no joke no joke we had to remove all the work that had the color red on the platforms at the station you're like why because the train drivers would stop because they think it's like an alert and I was like it's a station don't you need to stop

13:54 what's the problem here no you need to remove the work can you imagine editing that work again I was like okay we'll do it the worst part was we forgot and that that day we had an info point right and it was slowly collapsing and we only had a glue stick and we were gluing that like whatever can you imagine gluing that piece with a glue stick there so yes my friends Love is Blind because 2022 was like yeah let's do this again demo returned and then we said hey we should just make it bigger because it was so easy the first time train stations shopping malls cities highways metros an airport three

14:46 airports smallest country with the most airports in the world no idea why because we took over 5,000 screens wow you you can't believe that we learned anything anything from the first one we said we'll do that 24 hours um but this time we're a little bit wiser we had a bigger curator team hopefully Connor are you here yeah I think any Connor is just going woo I I met lots of Connors today um uh and it was a bigger curating team thank God but this time we had 59 hours of motion well I an addict now okay confession and these are the highlights uh again a beautiful beautiful day with really incredible

15:40 work this is at skipple airport work from dcoy einthoven this is from yon and of course all the shopping malls with the craziest craziest screens that I love to just go there just to hang out there just to see these screens and you know alongside that we had um you know uh maybe a stupid idea remember the metaverse do you know what I'm talking about probably people born before this you don't know what I'm talking about so we had let me explain we had the demo verse uh incredible idea where you can um it's on Roblox you basically you know screens they move you have to chase the screens you know and try and find your

16:30 work it didn't work but um it was a good idea oh bad idea good idea I don't know and this is what the day look like [Music] w [Music] [Music] [Laughter] [Music] so well if you do this you know you know what's coming after that [Music] a [Music] [Music] en enies [Music] so we're going slightly bigger I need London on the list people come on if you just say we're we're working together you just take your laptop go outside it's out of home come on if we all collectively do that we can do that come on yeah love might be blind but love for design is definitely forever thank you that's it