Leanne Rule

0:00 [Applause]

0:06 I'm leanne I do 3d illustration and animation here's a bit of my work I make lots of characters and try and keep it really colourful and fun and I just try to make my work not take itself too seriously so here is me.

0:28 And I say 1999 maybe making what I think is my first masterpiece I was quite lucky that my mum and my grandparents were all quite supportive of me being creative and so it was really encouraged when I was younger to be silly and sort of explore my creativity which was fun and I'm really proud of this photo so here's my first ever 3d work I went all the way bottom of my instagram I think it's really cursed and really bad I made it when I was at uni and I had some really bad like periods of mental health and I was just trying really hard to make myself laugh and I made it in google sketchup as well which is quite a weird selection of 3d programs and here.

1:15 I think is my most like lowest most cursed point I made this when I was in maybe first or second year of uni and I really thought I'd cracked it I really thought like I'm good at 3d now which is lucky for everyone it got better so since graduating I've been really lucky and I've got to work for clients like nike new yorker taco bell and I even got to make a taxi wrap for a threesome app which was quite fun so I've watched some really good projects but I'm here to talk to you guys tonight about love island so when I was a like when I was thinking about things I'd love to do like you see other people make work and you think wow I'd love to get the opportunity to do something like that. And I got the call for this.

2:05 And it was so exciting so for context for my relationship with love island because I know it's a bit controversial that first summer that it came out I was I think 18 and we were going out all the time and drinking all the time. And I think I was the perfect age to really enjoy love island like a classic teenage girl so I think I really liked it when it first came out and but yeah when we got the brief through there was three things that I thought were really important it mentioned that it needed to be self-confident it needed to be sassy and it needed to be playful so it really really needed to make fun of itself we needed to get the balance right of it being sexy but not smutty and we just wanted the ad to be really playful and sort of light-hearted and just the main things we wanted to be really really fun so this was one of the first bits of speculative work that we did for the brief trying to win it. And we ended up I actually co-directed this.

3:07 So I did all the 3d and then the guys at kitchen did the 2d and we really enjoyed sort of merging the two together.

3:15 So we were given these words to play with and I don't get to do type as much as I'd like so I really really enjoyed that side of the project.

3:22 And I just knew that this project was going to be really really fun from these like initial images so this was one of the original ones we put forward as well I really really like it we just wanted loads of inflatables because you spent all day at the pool in the summer and we wanted it to feel really beachy and fun but these guys actually were from these guys which I did years ago and the one on the right I weirdly remade a few months before love island came through so it was really really cool that I got to actually put it into a real brief rather than just an instagram post into the voice so this is one of the first character decks that we put together we wanted just like a big group of really fun characters we wanted them all to be really cheeky and like wear bikinis and be naked but we wanted it to be a group of people you'd imagine to be on love island and one of the other things that we wanted is we wanted there to be loads of emojis because it's obviously I got a text and so we had a really good conversation about this between us when we were working on it that the one on the left was the original original one I made and we didn't feel that it was sort of naughty enough and so here is that conversation. And I thought I have to include it because it really made me laugh that was sort of how it went when we were making it.

4:46 But I knew I sort of knew from conversation like this I thought yeah this project is going to be really fun like I'm going to enjoy myself here.

5:01 So I yeah from then I couldn't wait to get stuck into it.

5:06 So this is one of the original sketches that we put forward and then versus what the one we sent off to them ended up looking like so again it just had loads of emojis and characters and and we really wanted to get across that sort of 2d 3d combination because that was one of the main elements we wanted it to be really fun so there was a huge weight between us getting the brief through and actually starting and it meant that the actual production time ended up being a month in total from us getting going and by the time we actually had started going I was really really ill like the most ill I think I've been in my life.

5:43 And so my co-director george he made these storyboards they think they look absolutely great he's really like mastered my style I think but we were yeah. I was really ill and dead whilst these were being made [Laughter]

6:01 this because we only had a month we had to be really really careful with our time we really wanted to tackle it effectively and so we needed to be clever about how we did certain scenes we didn't waste loads of time doing like really fiddly things like walk cycles when there were so many characters so this is how we kind of split it up where I kind of pulled the characters heads apart and took their hair off. And it's kind of like made it quite brutal and then the 2d guys put it back together in after effects so it was a much easier way of creating the scene without wasting so much time.

6:35 So this is the original development shot for that scene and we knew that it was gonna be quite like a flagship shot of the ad so we wanted it to look great and then.

6:44 This is how that. Actually ended up looking so it kind of changed but not too much really. There was loads and loads of talk between us all about how we wanted the bodies to look because all of my characters have always been just circles like I don't mess around all my characters are just big blobs and as much as I know that and maybe people who know my work know that the other like the average person who's watching telly doesn't know that.

7:12 And it might not be so recognizable as what you think of as a love islander and so love island's obviously traditionally quite fit. And we wanted it to keep it sort of diverse but also we kind of couldn't it was a really weird kind of conversation that we had about it. And in the end they did want the characters less round so we settled on this kind of pill shape at the bottom where the men and the women all had the exact same body type so there wasn't a focus around what their bodies looked like there was a conversation about how we tackled the muscles and the original one with this big horrible lumpy monstrosity and then we settled on this kind of abs that painted on. So that you know it's fake and you're kind of in on the joke because the 3d one was just too much also this is meant to be chris and kem so sorry everyone at one point we had this absolute monstrosity so that stayed in the bin but yeah another thing we had to do was originally all the women were in bikinis and then we had to put them in skirts which I thought was quite funny but yeah.

8:22 I think this is a good example of like the mix of the 2d and the 3d because originally we had the 3d tattoo. And it looked so much better 2d and then we could animate it. And it worked way way better and the shots were so quick we wanted it to be really like effective and keep the whole advert really coherent so this is one of my favorite shots of the whole thing we wanted it to sort of be so it's making fun of bumble and dating apps and other shows and things.

8:47 But we didn't want to make we didn't want to be mean we just wanted to kind of be a bit tongue-in-cheek and like bearing on the joke too.

8:53 But I'm mostly really proud of the transitions and the way we kind of mix between the shots because it was so quick we had to fit so much in so I think this is a good example of why the transition makes all the difference it's so much more interesting on the bottom rather than just having it move between scenes and I was really proud of the way we did that but those b characters are actually from this which is a short that I started and never finished because it was terrible there's about two flies who are best mates and they fly into a window and get stuck and just swear I never finished it because I spent a good few days on it.

9:31 And I thought this is not worth my time. And I'm really glad I got to reuse the characters because I was really proud of the way their legs are really wobbly like I spent a long time learning how to make wobbly legs and I like that they've got little shoes as well and another shot that I think is really funny is this transition of the babies and just how again really cursed they look because we knew it was going to be on the screen for seconds so we thought well just have fun with it.

9:59 So they swipe across and this is one of my favorite shots of the whole thing like I really really love this shot and I'm really proud of the way it changes focus and the way the emojis come up I just think it like for me. That's my favorite of the whole thing one of the things that we had to do before we finished is we had to cut the advert down so originally we had the scripts come through but it needed to be chopped up into mini versions as well to go on the telly so there was I think four versions in total there was two 20 seconds a 30 second and then the full minute that ended up being on the telly because there was those teasers that kind of came out beforehand and I think we're really lucky that the scripts we were given and the storyboards meant that we could chop the advert up without having to make new material because we only had a month the ogs of love are here letting you know that love is ours we own it this summer love isn't blind it's neon.

10:56 And we can definitely handle the heat we've got a fire pit mate love we own it love island continues tomorrow at nine on itv2 and itv hub so that was the one of the many of the quick ones that ended up being sort of everywhere and and this is how I discovered that it was on live tv one of my oldest friends georgia texts me. And I think it's funny that she's sort of more interested in her game show than she is about the fact that I'm on tv also we didn't have a tv license when it came out.

11:29 So we had to buy one and I never got to see it on tv because we don't watch tv and the only thing I've used my tv license for is to host a eurovision party so but yeah. So here is the full advert now you've seen all behind the scenes adios playing dates all revoir romantic weekends away arrivederci to the language of love so that takes in your pocket are you just excited to see us.

11:57 That's right the ogs of love are here letting you know that this summer love is ours so to all you pretenders stand down french metro d pause your greatest love song playlist and you yes you judy love you better start thinking about a new surname because this is our patch we might sound like we're chatting a lot of old bumble but we know you'll be swiping our way 224 islanders have walked through the villa doors in classic love island slow-mo but hey don't take it from me our bromances babies and brides can tell you why we are number one so get ready because this summer love isn't blind it's neon. And we can definitely handle the heat we've got a fire pit mates love we own it love island watch now on itv hub so yeah thank you very much [Applause]