Liza Enebeis

0:03[Applause] [Music] hello hi I'm Lisa first of all thank you thank you thank you Lucy corner Sara Vanessa Joey I just met Matt I met another oh and moose and Jana I met a lot of people thank you thank you for inviting me today so my favorite slide the let's go slide maybe not all of you know Studio Dunbar so a very very short introduction the studio was founded in 1977 that's relatively old or relatively young it depends on which perspective you see that for me it's young we're only 19 people and we focus on identity and this is the team in the 80s that's Dunbar in the 80s and he graduated approximately 15 years ago and

1:08this is the team now we are very happy people well not all of us some of us Stan stand right there in the middle is not happy he's gonna kill me now no he was happy but he took a pose anyway anyway whatever but we are also part of depth we joined depth about two years ago branding is the in the heart of what we do but as we see technology is actually taking up most of our lives and it's becoming more and more important and actually depth is a fantastic partner to be with so creative director but a little bit of what my personal interests are actually my process and how I work I write everything everything I do I write

2:07it's a bits of yeah it's a little bit strange but every all my it's not necessarily I draw but I write all my processes I also have a podcast station that I started 14 years ago and it's a I feel like I'm a veteran it sounds really but anyway it's about type and design we need to interview all sorts of people listen to it it's good for you I don't listen to it but if you want to please go ahead and yeah it's kind of weird to listen to yourself holding anyway and I collect books I'm obsessed with collecting collecting books and I really mean it I hate these libraries I don't know if your parents

2:52work in a library or you love libraries is great but I would steal all the books there and take them home with you don't give them back I've compared prices if you steal a book it's much cheaper to pay back the money even to her that just yeah you can delete that from the video recording anyway so just to understand what I mean about collections this is at my home when I decided to put everything in alphabetical order stupid idea do not be what am i doing I was like I'm not a library anyway so I also had this idea to start a book adoption center and then my friend Jana said to me that's a library Lisa so anyway to continue why

3:35we're here today don't worry it's almost over studio Dumbo if you well not a few years ago a couple of years ago we started the group actually started by Susan the motion designer where we experimented on motion it was what we came together every two weeks and there we just tried things out like everything everything was possible so just to see you know these are typical typographic experiments that you see all over Instagram things like this for example so this was a couple of years ago also experimenting with the physicality of the screen it doesn't mean that when you're creating motion it just has to stay in your screen you have

4:29to you can interconnect screens or even if you had no idea of motion you can just simply use the idea of scrolling in a very simple way and and just make it yourself so not a lot I mean we were just trying all sorts of things out and here you see just simple things with your trackpads you can also create motion or even apply that to typography in a very very basic way and here you see it so motion was sort of an experiment or investigation for us within studio and then also another example here where we also used the L sound it doesn't say Satan it says Stan just acquire apply it should have succeeds in

5:28any way anyway so with the whatever we learned we also wanted to share so we also started workshops this is from last summer in Moscow where we had an alien workshop that's why we're all hanging out doing this another story where we could we had motion workshops so we could also exchange knowledge with everybody that attended so these are just a few clips of that all these studies and our research actually came together for Amsterdam Suwannee Etta and this is a string orchestra in obviously in Amsterdam that's why they're called answer and we've been working with them for the last 14 years actually we've

6:26been designing their posters for the last fourteen years what we do in the studio that it's every year or every two years at differ designer designs series and that's where they can really explore their graphic way of thinking so I'll just go through a few of these a few of the series this is from Regina dalbello when she used to work at the studio and her series and her approach and it's a very well obviously a classical orchestra but with a very contemporary image so Circe this is Erik to Flom he's a Dutch designer and he is it's also very he thinks in a very say symmetrical way if things are

7:21off the grid that really freaks him out it's very Dutch I think this is kick Fang he's a Malaysian designer and for him if things are on the grid that freaks him out just so you know it's really fun at the studio you know anyway one yeah you could just imagine so whenever anything that is on the grid tick Fang always used to say oh this doesn't feel good for me so so everything is slightly off and this is Vincent French he was he is well he still is he's a belgium designer and he was very much influenced by vim Crowell or the swiss designers and this is his approach so these posters also it's to really

8:18give freedom and really explore and find your way and your way of talking as as a designer like your signature and this is dan reach becca and he's a lot more rougher in the way he looks at design and typography and his series so this is after 14 years actually the beginning of this year I'm sure down let's see one you had to asked us to relook at their identity and you see over there we did very well in hiding the logo over there but over there that's uh mark that was their logo and it was time for a change we worked on this 14 years ago it was like time to relook at this it wasn't it's not that

9:09it was terrible but it was needed a new way of looking and that's a difficult question because yeah as a designer what you're basically relooking or it's a mirror redesigning your self so weary looked again what did Amsterdam stefania stand for and we looked at and we picked these forwards and we took the words experiment and innovation and we took that one step further and with all our motion studies we thought okay how can we bring this back to the identity for Amsterdam Sinfonietta because music is also something that you can't necessarily capture in one still although so we used processing and with

10:01that we by using processing we used we fed moving images and also sound in order to generate the complete identity and we created all these typographic patterns just generated through moving image and sounds and here we'll show you all the types of images or the diversity of images or that we created [Music] and or another example [Music] so whatever music we put in then we could guarantee a very very different effect and so some things were a lot more rougher for example this [Music] or with a more maybe a sense of humor [Music] so we captured these stills and with these stills we could actually create

12:01almost all the material we needed for Sinfonietta so these are some of the stills and then if you see from here that you could create a series to the simple stationary - they're the concert series or program books and then the and then these are the latest - posters so we could also change also the the text that went into it so here's one and this is the the most recent one and just the one before and also add motion to this [Music] and that's it thank you you