Liron Kroll

0:25Hi guys I'm really happy to be here tonight and my name is Lauren I'm a photographer animator designer and we're looking at a spread for my family photo album basically the catalogue of my past images of my home I've always loved our family photos and a few years back when I was visiting my parents I kind of I took them out of storage after quite a long time I haven't had a look at them and all of a sudden I had this weird feeling I didn't have before. And it took a while to for me to realize that the feeling is coming from the fact that it's the first time that I'm looking at images of my mother surpassing the images older than her image about the same time facebook became the new family photo album the photos were took out from the private sector and put up knit and display and my friends were uploading like crazy all their big family events their homes their weddings their pregnancies and getting them marked by likes and one thing that took me by surprise was that even though there was a different times from when my mother's photos and dis photos and the they didn't really and look much different there was a lot of similarities and again I couldn't escape this uneasy feeling and if in our society the image comes before reality am I failing by not having the right images to put on facebook to have in my album I started looking at family photography in general I started you know on flickr to kind of stock some people and just collected a lot of different photos and very easily I identified patterns it's no big secret everyone is taking the same photographs and it's all every time it's happy events and usually the event is stage-four the photograph in my work I try to kind of flip that around if the real photos are based on fake events I fake real photos so basically I like I construct photos from sometimes hundreds of bits and pieces that I take out from different photos I collect and I construct everyday mundane moments of life I'm going to kind of go through a few of my images and there's no not a particular order so in a sense I kind of try to create real family photography I also started thinking about the implication these images have on our on our future expectations of life if the past is so carefully curated then what kind of burden what kind of expectation does it put on our future so I'm going to show you now a project that I did we're at first I took this technique into animation.

3:59And this is a film called high expectations and so I wanted to see what happens a moment before in a moment after the camera clicks and I see this film as a moving photo album we're going to watch some of it you you I'm going to stop it here it's a you can see it all online so I'm going to talk a bit more about my work process I photograph models actors sometimes friends in a studio environment if it's for films on green screen and I always even walking the park or everywhere I go I kind of look for things that I can take apart and separate them from the background in an easy way and kind of create I have my own image Bank of Lego parts that I can build my worlds from this little this film shows in a very clear way my process it sometimes as a similar to maybe a painting or because I come. And I edit the photo and I like that it separates the photographic image from any kind of anchors and time in space and I don't have to rely on reality in order to get the photographs that I'm imagining yeah it just goes on and shows a bit more of the photographs being assembled so next I'm going to talk about a project. And I did it's called last year it's an installation that uses augmented reality so I was approached by a lab Switzerland called EPFL anukkal lab which combines art and technology and we created an installation and basically.

7:44This is the spread this is how it looks from above later you'll understand when you see more photos and make it's an archive of fictional memorabilia that I created of a fictional woman and each of these objects and photographs and postcards tell her story and the way you discovered a story is you just scan the table with an iPad and everything comes to life once the ipad is above the image and part of the challenge of the project was to find the most natural way and the easiest way for it the contact between the person and the object and to make the mind forget that you're actually holding an ipad and it's not real the program learns the image and it maps it.

8:35And it knows that when it sees this certain image it connected with a certain animation.

8:40This is a little demonstration a very basic kind of showing so he's shown the image to the camera but once the computer sees the image it projects the train coming down the station and you can move it if no the program is smart enough to know to to recognize movements on the image and it was first shown that the first time. Actually showed it to the public was in this exhibition in New York it called give me more in it said it was all about augmented reality so it was the first time I myself kind of people and look at the installation and react with it.

9:25So yeah this is a little clip showing a few of the object how how it looks when when the iPad goes above them and the challenge was to tell a story from a different way and for me personally I loved their to continue kind of my affair with family photography and to find a different way to bring and these images and these objects of memory that. Actually are kind of dying and disappearing from our lives now everything is on you know hard drives and so and for me was a really good experience yeah.

10:07So that's it I hope you enjoyed thank you very much