Gary Card

0:06[Applause]

0:12hello Wow I wasn't scared before I'm pretty terrified now okay.

0:19So this is smudge he's my mascot I just thought it'd be fun to show you I just like him I'm gonna be talking I've got a quiz through a few of my more successful projects to begin with so you know I'm legit.

0:40And then I'm going to go into one of my more fashionable and young collaborative situations my good friend Charles Jeffery loverboy we've had a really fruitful and exciting couple of years doing all of his installations and shows it's pretty nice stuff so we're gonna go through very quickly I went to start off with cardboard not just my name.

1:11But also my chosen material it's got nothing to do with my name it's just the most malleable and easy thing to use this was the one of the first things I ever did when I was a kid before when I was starting out back in the day you could actually approach magazines like sleaze nation and the face that's how old I am and actually go into the offices and actually propose ideas and this is one that we actually took to every magazine in London I actually ended up being in a mag called less-common which was a magazine by brainchild of my friend mater Wynne who sadly passed away a couple of years ago he then went on to do dazed confused and became very very popular and successful photographer.

2:03But this was it's interesting this one because this is the kind of thing that dear old Charles has look King at when he was studying so this is the kind of stuff that he was referencing that then became part of our visual language that we would experiment with the last couple of years so cardboard sorry cardboard would Tim Walker sir another person that I work with quite a lot and he's almost insistent that I work with cardboard on every single projects this is entirely made out of cardboard including the the structure that the toy house behind them and all the characters in front just going through some of my day job a front cover I did once with midnight and that's pretty cool and Dinos Chapman Dino's asked me if I would remake his child's doll house as an actual set so that was an absolutely gigantic dolls house like a free story dolls house and it was insane it looks like it's been come together really the only thing.

3:17That's been come together is the head in that everything else is actually real so this is this part that presentation is all about blocks I guess see a lot of that in in this bit this was something I did for come to Garcon come come to Garcon with my favorite brand of course and has been very good to me over the years this was a creative director job I did and set design an illustration job I did for them I'm gonna whiz through this is another thing I did for Liberty's this is something I did for cause because this is Ellen's you see anybody who may not know LNC you see is a multi-sensory shop in Dalston it's a website it's a library it's a nightclub it's it's really really cool we were up for a design of the Year award a few years ago we actually went and redesigned it again a couple of years ago and made it all all white and changed changed all the materials natural materials to take in with a color out of it and stripping it away from and waffling on. Anyway.

4:31So that's Ellen see see this is a plasticine a plus in cave this is a polystyrene room this is something I did for Frank Ocean this is something I've done for rocks and I were a rock Sandra for a few years I used to do all of her catwalk shows I should go back to this one this one's insane this is a massive print of a big puddle plant print that we decided to turn into a catwalk hilarious think about this of course was we thought it'd be a really fantastic idea to to raise the platform but the problem was I made it too big and so all you audience could see was their there their shoes and yeah yeah gorgeous thing oh this is another absolute disaster we we got we decided to ask loads of students to help us paint a mural there was it was it was challenging to say the least suffice to say we had to repaint it over the night before oh dear it was a great though anyway here's some watches I designed for swatch here's a place seeing Christmas tree a lot of my stuff is material based so we take a material a very naive material and we see what we can do and how far we can stretch that material to its most logical and most satisfying conclusion I guess so lots and lots of different characters overlaid Christmas tree really satisfying I love that one a similar idea but with four homers fermez for their shop in Bond Street we just made a lovely horse made out all of their scarves we did this lovely blends yoga thing another blog thing lovely Tim orchid thing.

6:38This is getting towards me maybe a little bit more of the what I do with I like how about going on for 24 minutes of I know okay sorry it's just says 24 minutes it getting towards what Charles Jeffries aesthetic is it's a little bit more rough and ready than I get to do an awful lot of other people we get to embrace lots of really tactile and really immediate things that I wouldn't necessarily do with a lot of my bigger clients so there's Charles and that's my new boss I'm crushing with a gigantic mr. Men's shoe for Oxfam this again was shot by Tim Burton no Tim Walker ♪

7:34camper some things I did for Dover Street Market some cool heads I made a card but that seemed more relevant earlier car boards car what stuff this leads in to loverboy because after this we decided that we were going to stretch that idea into a gigantic catwalk his first catwalk show the brief being I would try and flesh out some of his illustrations and my ambition he's a fantastic illustrator but my ambition was to try and what would those illustrations look like three-dimensional so I started fleshing out those shapes and making really textured interesting cardboard shapes all in my kitchen at that point that's Lydia Lydia's my first assistant very cool and she made that single-handedly very proud of her see the scale absolutely dwarfed her again in my kitchen there it is altogether lovely Aidan one of the things we love to do with these projects is trying to give them a second home.

8:47So we we build them though usually too gorgeous to chuck in the bin and we try and what do we do with it now sometimes we've chuck him into clubs for an evening for parties sometimes they turn into shop windows and this we just crammed into this short window near my house and just made a little illness installation with it then the second show I did with him we we went to costumes love-love this weird American thing loved that one we installed it at Dover Street again its second home so became an installation there and they were they were on the catwalk got the wrong order there and there that is this is the one I wanted to tell you about.

9:39This is the one I'm most excited about.

9:44So we'd had a great success making cardboard props and things before him before would set build but the ambition was to do fantastic what would it look like if this set moved what was it like if the whole set moved with a series of dancers so we started devising different costumes and we started doing dance workshops where we we made this kind of evolving fluid art piece that danced with the guys as they walk down the catwalk and this was us prepping and experimenting with it this insane scribble idea came to us that can completely lifted it and transformed it from its original idea I spent an insane evening by myself alone in this studio scribbling in in like a madman over everything.

10:46But it was it's probably one of my most favorite projects I absolutely adore it. And we had a huge amount of fun releasing a little birds on that on that one and there's everybody together fantastic then repurposing we took it to Copenhagen and made this really cool DJ DJ booth love that.

11:09That's Charles in the middle and onto the latest one completely different I wasn't allowed to do cardboard anymore so we went to bin bags a lesson in how to do this is the one thing I love about Charles of course is that it's always a lesson in how to do a great deal with very little so bin bags that's me bin bags in bags this was the backdrop and that's us. And we've just installed it Dover Street Market and that's all of us there I wanted to say that's kind of it for me I just want to say though very quickly that we lost a dear friend of mine today Judy Blaine and this was his world how to make something very massive out of absolutely nothing was something that he championed and I took tremendous inspiration from and I know Charles and a huge the the kids who were making amazing fashion stuff now taking massive inspiration from him we owe him a lot. And I just wanted to say a very garbled tribute to him so thank you very much [Applause]